Confidential Proposal
Ven Agency — Prepared for COSOL Global

Website Page
Improvements

A focused review of COSOL's two most visited pages — the Solutions page and the About Us page — with recommended improvements to lift user experience, conversion potential, and brand credibility.

Scroll
The Situation

Your highest-traffic
pages aren't pulling
their weight.

Solutions and About Us are the two most visited pages on cosol.global. Both carry outsized influence on how prospects and enterprise buyers form their first impression — and both are currently underperforming that role.

03
Why This Matters

A catalogue, not a
decision-making tool.

The Solutions page lists 20+ sub-services and acronyms (AMaaS, MSaaS, MPaaS, WMaaS, MDaaS, EAMaaS, DGaaS, AALaaS) in bulk, with no "who is this for" framing — a mining ops director and an IT leader are treated identically. The About Us page duplicates the Solutions content almost word-for-word, leaving no room for the trust signals enterprise buyers are actually looking for.

Neither page currently features social proof — no client logos, case studies, or results — on what are COSOL's two most commercially important pages.
04
At A Glance

The scope,
in numbers.

46
Total Hours
2
Pages In Scope
6
Hands-On Days
2-3
Weeks End-to-End
Headshots, logos, structure sign-off
26 hrs from maintenance agreement
20 billable hrs × $180/hr
05
Project Scope

Two pages.
Two rebuilds.

Page 01

Solutions Page

  • Strip back to 3 core pillars with strong hero copy and a single CTA each
  • Move sub-service detail to individual pillar pages via existing "Learn More" links
  • Add a "Not sure which solution?" industry/challenge-based filter
  • Introduce social proof — client logos, key stats, case study snippets
  • Simplify language and reduce acronym density
28hrs
Page 02

About Us Page

  • Remove duplicated solutions block; replace with leadership/team section
  • Add team photo grid or culture imagery
  • Elevate the 400+ employees stat and credibility markers higher on the page
  • Add 2-3 client logos or a testimonial near the top
  • Retain the existing timeline and values sections as-is
18hrs
06
Hours By Page

Where the time goes.

Solutions Page
28 hrs
About Us Page
18 hrs
07
Breakdown

Page by page.

PageKey DeliverablesHoursInvestment
Solutions 3-pillar rebuild, filter, social proof, content edit, QA 28 $5,040
About Us Leadership section, photo grid, stat repositioning, QA 18 $3,240
Subtotal $8,280
Banked Hours Credit (26 hrs, maintenance agreement) -$4,680
Total Investment $3,600
08
Investment
Total investment
$3,600
ex. GST
20 billable hrs × $180/hr
Full scope is 46 hrs ($8,280). 26 hrs are covered by your banked maintenance agreement hours, bringing the net investment down to $3,600.

These improvements directly support SEO performance — reducing bounce rate, increasing time on page, and improving internal linking structure. The Solutions page restructure also benefits Google indexing by creating a clearer topical hierarchy and reducing thin/duplicate content across sub-pages.

09
Timeline

Roughly 6 days
of work, over
2-3 weeks.

Week 1
Strategy & Wireframes
Simplify structure, define user flows for both pages, confirm the 3-pillar solutions layout and leadership section approach.
Week 1-2
Design & Development
Build the 3-pillar Solutions layout and industry/challenge selector; rebuild the About Us leadership and photo grid sections.
Week 2-3
Content, QA & Revisions
Trim acronym lists, write CTAs and bios, add proof points, then QA and client revision rounds before go-live.
10

Ready to
begin.

We just need leadership headshots, approved client logos, and sign-off on the simplified Solutions structure to kick this off.

Next Steps

  1. 1

    Review this proposal. Walk through with your team.

  2. 2

    Supply assets. Headshots, client logos, and confirmation of the simplified solutions structure.

  3. 3

    Confirm scope and approve. We produce a formal agreement.

  4. 4

    Kick off within 5 business days.

  5. ✉

    Contact: james@ven.com.au